This
half-day summit is designed to provide B2B companies with concrete strategies
for creating, managing and marketing their content on the web, and will cover:
·         
Creating
content that advances the buying cycle
·         
Marketing
content through SEO and social media
·         
Reaching
new prospects through content rich online events
Three industry experts will present best
practices and strategies.  
Stephanie Tilton of Ten Ton Marketing ( http://www.tentonmarketing.com ), a
content-marketing expert who helps B2B companies – including Akamai Technologies, Novell, and SAP – develop
engaging content, will share ways to:
Deliver value to prospects and customers
throughout the buying cycle
Maximize the impact of content assets
Squeeze the most life from existing
content
Derek Edmond of Komarketing Associates ( http://www.komarketingassociates.com ), a veteran
B2B search marketing expert, will share ways to:
Leverage content to take advantage of
blended search results
Build links to content before and after
publi cation
Tie social media initiatives and SEO
strategy together to create better content
Patrick Cahill of RallyPoint Webinars ( http://www.rallypointwebinars.com ),
who helps firms develop clients through online events, will
share:
Must-know numbers for hitting sales
goals and avoiding unrealistic expectations
Practical steps for maximizing webinar
marketing and enjoying the long tail of success
Example-based lessons for how firms are
succeeding with webinars
Space is limited; registration information can be
found at http://www.learn24web.com