Intermediate Marketing
Tuesday, Oct 28 9:30a
Old Broadcasting House
West Park,
England
Please choose 1 session per workshop.
Workshop 1
Session 1: 28 th October 2014 (9.30-12.30)
Session 2: 16 th March 2015 (9.30-12.30)
Marketing and the Customer Interface
What is marketing & the marketing mix
Analysing the environment
Formulating marketing objectives and strategy
The customer interface: physical evidence of service quality and the service encounter
Implementing and evaluating the marketing strategy
Marketing Communications and Creativity
What is marketing communications?
Analysis… Show more
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