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Campaign Boot Camp: Targeted Web Ads

Tuesday, Jul 22 9:30a
National Press Club Washington, DC

How do political ads on the Internet target certain voters and not others? What are the possibilities when you match up a database of computer cookies and voter lists?
Find out at the next installment of the ongoing Campaign Boot Camp series, presented by the Regional Reporters Association, the National Press Club Journalism Institute and the Professional Development Committee of the club.
Explaining how targeted campaign ads on the web work and why they are a growing force in races across the country
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