Will Digital Ads Kill the 30-Second TV Campaign Ad?
For more than 60 years the public and political reporters have been both intrigued and outraged by the 30-second TV commercial promoting candidates for office. From LBJ’s Daisy ad to Reagan’s “Morning in America,” the TV spot has been a defining element in many campaign cycles.
Yet as more Americans turn to websites and mobile devices to get information, is the classic commercial on its last legs? And if it is, what does the future look like?
Doors will open at 8:30 a.m. and Continental breakfast… Show more
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