Sales and Marketing Seminar: Inside the Head of the Data Driven Marketer
Christopher Penn, VP, Marketing Technology, SHIFT Communications
Prashant Kaw, Inbound Marketing & Operations, SmartBear
Raj Vysetty, Manager e-Commerce and Analytics, DYN
We all know how important data is these days to facilitate lead conversion and drive revenue, and we have access to overwhelming amounts of it. So why is it that marketing analytics continues to be such a struggle?
There is a tremendous gap between having data and defining the key metrics you want to use to run your demand… Show more
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