Description:
Two out of three public-private sector and public-public sector strategic alliances fail. While the reasons are many, the principal obstacles are often rooted in large cultural differences of organizations involved. The two experienced EthicScan instructors offering this course use a variety of checklists, case studies and best practice suggestions to help you understand and navigate this “mine field”.
In this course, you will learn how to design and deliver public-to-private and public-to-public… Show more sponsorships. The step by step process developed by EthicScan for use in training Government of Canada staff in all departments, agencies and boards and commissions is the starting point for the framework presented here in this day-long course. The material, supplemented by one day-long immersion in a case study, exposes a number of useful skills and checklists as well as a state-of-the-art process for achieving these objectives.
Objective:
This full-day, interactive course, Ethical Partnering: the Good, The Bad and the Ugly, is based upon a number of successful education programs and seminars researched, designed and presented by David Nitkin, Jane Garthson and Marie-Claude Boudreau across the country, from Moncton to Vancouver.
Participants will learn how to develop a state-of-the-art sponsorship policy; how to apply best practice lessons to design and monitor your organization’s partnerships, sponsorships and strategic alliances; and how to identify and negotiate with optimal public and/or private prospective partners. The presentations and discussions are supplemented by case studies and ideas offered by your fellow participants in order to provide many insights in how to plan and deliver more effective management and oversight of win-win partnerships. Lunch as well as morning and afternoon breaks are included in the course, as well as some pre-read material, and a course binder.
Who this course is for : Communications and advertising professionals; Social marketing executives; Local and provincial government development officers; Social media campaign specialists; Partnership and Sponsorship managers; Risk managers, Social finance and community investment entrepreneueurs, and Directors of Procurement and Logistics. The language of instruction is English, but answers to questions in both official languages are possible.
Location: Toronto, Holiday Inn Yorkdale.
Benefits in Your Participation
Learn how to determine and calculate a value and values proposition so that your organization can move beyond mere transaction relationships
Understand the range of, and differences between, such relationship types as sponsorships, partnerships, strategic alliances, joint ventures and collaborations
Gain confidence in your understanding of construction of management plans, negotiation and business plans, and opportunity-cost analyses
Gain a richer perspective on the variety of ways of assessing risk—not only avoidance but also when and where it is appropriate to share, reduce, or accept/embrace risk
Use case studies to develop appropriate communications strategies to sell prospective alliances inside and outside your organization
Offer practical ideas about how media and social media partnerships can be used to further your advertising, marketing and promotion objectives
Enhance awareness of the risks and ethical dilemmas that could arise in developing and implementing relationship initiatives
Pricing: $899 per registrant. There is a special rate of $750 per person if three or more persons register from a single organization. The registration fee includes pre-course reading material, a Course Binder, access to PowerPoint slides and case studies used, as well as a full lunch and two (morning, afternoon) health breaks.
Enter the coupon code " 2013cbsrsmile " if you are a member of CBSR - Canadian Business for Social Responsibility.
Instructors:
David Nitkin
Marie-Claude Boudreau
Show less