Excuse or Great Idea? How to use customer contact through sales for NPD and business growth
Tuesday, Nov 18 4:30p
Tauranga Club
Tauranga,
Bay of Plenty
Excuse or Great Idea?
How to use customer contact through sales for NPD and business growth
The paradox: We pay our sales people to deliver sales; in doing so, reports from the field such as ‘the prospect didn’t like this’ or ‘if it had that they would buy’ are quickly labelled as excuses for not winning business. At the same time we ask our product development teams to go into market to better understand the customer in order to deliver better products and services and improve the customer experience.… Show more
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