We bill you up-front: Your initial bill will show a one-time $19.95 Enhancement Fee, plus the Promotion Budget amount you select. If you choose the option with no monthly recurring billing, then you will receive an initial invoice reflecting the up-front charge (set-up and budget), an invoice each time you add funds to your Promotion Budget, and if you are due a refund for unspent budget, a final invoice reflecting the refund. The set-up/activation fee is non-refundable.

If you choose the monthly recurring billing option then your credit card will be charged every 30 days or when your budget has been spent, whichever comes last. You will receive an invoice each time your credit card is charged. Each invoice will inform you of the previous balance, the number of clicks you received for that balance, the new balance (in case you changed it during the previous billing cycle), and the current charge against your credit card. If you have not spent your entire budget, the final invoice will reflect this as a refund to your credit card.

If you cancel your Premium Listing upgrade we will refund your unused promotion budget within 24 hours of the cancellation. Same for if your listing expires with unused promotion budget remaining. Refunds will be issued to the credit card used to purchase the Premium Listing upgrade.

We see three types of listings in our system:

1. One-time events
2. Recurring events - (e.g. karaoke night every Friday or a play with multiple showtimes or a yearly event like First Night)
3. Venues - these are either business locations or places where an event is being held, like a park or even a section of town (e.g. San Jose Jazz Festival is held in the San Jose, CA downtown district, with shows being played on stages both outdoors and in).

As a rule, the best budget option for one-time events is the first one ("I'm willing to spend up to $100 total") since on average these listings are submitted six weeks in advance of the event date. This option is best if you want to keep things simple: You have a certain amount of advertising budget and you want to spend it advertising this event.

However, if you have a long-running event or an event with multiple occurrences, you may prefer to constrain your budget spend with a 30-day limit. Choose the second option, e.g., "I'm willing to spend up to $100 total per month". This option automatically renews your listing's premium status.

Ultimately the choice is yours.

The budget option you choose depends on how long you want to promote it:

• "I'm willing to spend up to $N total"
  If the last event in the series will occur within 30 days of your submitting the listing - for example, if your event spans a weekend (like a music festival) but it's scheduled three weeks out - then you may wish to use this option.
• "I'm willing to spend up to $N total per month"
  If you submit your event more than four weeks ahead of the last event in the series - for example, if your event has multiple performances (like a play or a weekly karaoke night) that occur periodically over a period of a month or more - then this option is better suited for your needs. This option may also be better for organizations who have a set monthly budget for promotions.

Again, this information is intended to help you think about your decision; you may choose either option.

A click is counted when someone clicks through to your listing. Each click draws down your Promotion Budget by the Cost-Per-Click amount. When your Promotion Budget reaches $0 your listing will no longer be displayed in the Sponsored Listings sections of our search engine result pages but it will continue to appear in its organic (normal) ranked position in our search results.

Easy: If you run out of budget and want to keep promoting your listing, just click the "Adjust Budget" link from the "My Listings" page and add more funds to your budget. If you'd like to add funds to your current budget, click the "Add To Budget" link and enter the amount you want to add. If you chose monthly billing and want to change the amount you are charged every month, simply click the "Change Refresh Amount" link and enter the new amount.

Yes, you may change your budget at any time. Simply log in, click the "My Listings" link, then click the "Add To Budget" link and enter the new amount. If you chose monthly billing, click the "change Refresh Amount" link and enter the new amount.

If you spend your budget, congratulations! We'll email you immediately to let you know and give you the opportunity to renew your budget. Remember, there are no surprises: You control your budget; we will never spend more than you approve.

If you wish to renew your budget you may do so at any time: Simply log in then click the "My Listings" link. When you see the listing you want to renew, click the "Renew Budget" link for that listing. The amount you entered last will be prefilled, but you may change that amount if you wish. When you have chosen your budget, simply click the "Renew" button at the bottom of the page and you're done.

You can change your budget at any time: Simply log in then click the "My Listings" link. When you see the listing you want to renew, click the "Adjust Budget" link for that listing. You will see the current budget displayed. To change the amount, simply click the field with the current budget and type your new amount. To change both your budget and the option, just click the budget field for the other option and enter the new amount. Click the "Update" button at the bottom of the page and you're done.

First, this means your event is popular and your advertising efforts are paying off, so congratulations!

That said, it's possible that you are spending your budget faster than you'd like. If that's the case you can pause your premium benefits by going to your "My Listings" page and clicking the "Pause" button on that listing. When you click "Pause" your listing will continue to be displayed in our organic search results and users may still view the basic information available on your listing. To resume the listing's premium status, simply revisit the "My Listings" page and click the "Resume" button for that listing.

If you don't get any clicks, we refund any balance remaining in your promotion budget. It's that simple.

Yes. Simply log in, go to the "My Listings" page and click the "Cancel Premium Upgrade" link. When you cancel, any unused budget will be refunded to your credit card automatically.

For each listing we provide data with graphs showing you your daily clicks. We will add more reporting features in the future (stay tuned).

Because we're guarding against click-fraud: You pay for clicks that represent real customers, only. We don't charge you when you click your own link, when our administrators or editors click it, nor when someone clicks your listing over and over. As a result the total clicks for your listing may be more than the amount shown in the "Unused" portion of your Promotion Budget.

Yes. Log in, click the "My Listings" link and choose the listing you want to edit by clicking the "Edit Event" link for that listing. Edit the information for your listing, then save your changes.