City of Riders Headquarters

Officially register your arrival, note your home town on the map, grab some official Rally souvenirs and get information on what to see and do in the beautiful Black Hills of South Dakota - all in air-conditioned comfort!

Located on legendary Main Street in the heart of historic Sturgis, City of Riders Headquarters is open from Thursday August 1 thru Saturday August 10, 9am to 9pm and will get you started on your Rally adventure! Then step outside and wander down one of the world's most famous and… Show more exciting streets. Hundreds of vendors to shop from, photo towers to help you get the best shot of Main Street, famous bars and the bikes and people that create the unique street vibe that can only be experienced one week each year.

Lose something? Lost and found located at the City of Riders Headquarters info booth.

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