Fundraising Judo: Engaging volunteers and raising funds the gentle way
All too often, organizations try and coerce their volunteers into raising funds from donors by brute force. Fundraising staff often feel that there are no alternatives to cajoling, pleading with, bribing or beating Board members and other volunteers into raising funds. This traditional model is uncomfortable for both volunteers and donors, and produces suboptimal fundraising results.
Enter Fundraising Judo
This innovative approach provides a framework for engaging volunteers and connecting with donors… Show more
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