Somerville Open Studios Marketing Talk #2: Engaging the Public

Description:
4:30-6:30, Saturday, February 23 — How do you get people to come see your work? (Hint: It doesn’t happen at the last minute.) Inspirational and technical logistics of mailing lists and market segmentation. Email marketing services to physical mailings to flyers; how to coordinate this with the outreach and publicity that SOS does itself. This interactive talk is p resented by Jesa Damora of FunnelCake Marketing, especially for those participating in Somerville Open Studios . This… Show more is the second in a series offered by SOS, for which Jesa is the Marketing Coordinator.
Instructor Biography:
Jesa Damora is an artist and an arts marketer who has had considerable experience in schmoozing. As executive director of a consortium sponsored by the US Department of Energy, she developed alliances with over a hundred entities, planned and managed events, and waded deep into major grant writing. She is published writer and editor, and a graduate of Harvard University. Recently, she produced a major show at a museum, in under three months and almost single-handedly, resulting in a landslide opening and record attendance. She also ran a very successful Kickstarter campaign for the artist involved. She runs FunnelCake Marketing out of Artisan’s Asylum; she is also marketing coordinator for Somerville Open Studios (her ten years of participation in SOS always put her in the top 6% of sales for the event). She lives to help others realize their art visions.
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