Become Campaign Ready!
Your agency’s strategic plan calls for a new building or a new programming initiative. Are you ready to launch a campaign? Since most campaigns fail due to inadequate planning, what must your agency do to become campaign-ready? How do you set realistic goals? How much do campaigns cost? Who are your best prospects? Do you have adequate human resources? Are your policies and procedures updated? Can your existing technology support a campaign? Who will make the Asks? Does it pay to use professional… Show more
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