Social Media: Changing The Landscape For Nonprofit Communications
Presenter: Zan McColloch-Lussier, DJ and idea generator, Mixtape Communications
The advent of tools like Facebook, Twitter and blogs is rapidly changing how nonprofits communicate with and engage their supporters and communities. Many organizations began using these tools without a full understanding of what makes them unique or how to use them to their full potential. Various nonprofits are struggling with how to protect the organization's brand, while empowering staff to use these channels.
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