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Category Talks & Lectures
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Closing the Content Gap: How B2B Brands Can Leverage Influencer Marketing

Tuesday, Nov 18 4:00p
ASU Skysong Building Scottsdale, AZ

Closing the Content Gap: How B2B Brands Can Leverage Influencer Marketing

As many B2B marketers will attest, building impactful and credible content is key to helping buyers make crucial decisions at various times in their buying cycle. But generating content is getting more difficult – and more expensive – making it harder and harder to truly customize and curate content that speaks to B2B buyers.

How can you motivate an influencer to speak to – and for – your brand? Can influencer marketing help
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ASU Skysong Building
1475 N. Scottsdale Rd.
Scottsdale, AZ 85271
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