AMA Los Angeles Presents: Marketing Attribution Uncovered!
Some 90% of marketing organizations who’ve adopted the use of it say they are seeing significant benefits from marketing attribution. In an increasingly complex and fragmented marketing landscape where the consumer “purchasing journey” weaves through a maze of digital, offline, paid and earned media channels, quantifying the contribution of touch points is exceedingly tricky.
Join Justin Goodman of Internet Marketing, Inc. (a Digital Marketer who is data driven and passionate about analytics) and… Show more
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