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San Jose, CA

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Content Strategy in a Day with Rahel Bailie

Wednesday, Jan 23, 2013 8:00a

Content Strategy in a Day
Instructor: Rahel Anne Bailie
C ontent is only as smart as the  content  strategy  behind it. What happens in the analysis phase informs how the  content  behaves in the tactical phases.  Content  has its own lifecycle, and any misstep early on means that the next iteration of that  content  will be harder to implement and maintain – and degrade the user experience. This workshop discusses  content  within the phases of its lifecycle, and illustrates the interdependencies
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eBay - Building 12: Town Hall
2211 N. First St.
San Jose, CA 95131
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