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San Francisco, CA

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Age Suitability None Specified
Category Community

Marketing to Millennials - Without Alienating Baby Boomers

Monday, Sep 23, 2013 6:00p
Hub San Francisco Main Space San Francisco, CA

Marketing to Millennials (Without Ignoring Baby Boomers)

Millennials are unique and fundamentally different than previous generations, especially when it comes to their views about brands and advertising. 67% of millennials have never clicked on a sponsored story and 87% say sponsored stories make their experience worse, according to new SocialChorus research.

So, what’s a brand to do? Survey results uncovered that (not surprisingly!) millennials go to their peers for information about new products
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