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Phone (415) 597-6700
Age Suitability None Specified
Category Other
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Marketing to U.S. Hispanics: Is there a Better Way? (MLF)

Friday, Sep 13, 2013 12:00p

Dr. Jake Beniflah, Executive Director, the Center for Multicultural Science

In conversation with Kerry Curtis, Professor Emeritus, Golden Gate University

Marketing to Hispanics is a billion-dollar business in the United States, and leading corporations are investing more than ever in one of the nation¹s fastest growing consumer segments. Success in this discipline can be attributed to a business model based on culture and language. But which culture ­- American or Hispanic? And in which language
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Commonwealth Club of California
595 Market St.
San Francisco, CA 94105
(415) 597-6700
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