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Going Viral: Designing Your Product, Game or Campaign to be Contagious

Tuesday, May 14, 2013 6:00p
YetiZen Innovation Lab San Francisco, CA

Going Viral: Designing Your Product, Game or Campaign to Go Viral
In recent years, video games have seen an explosion of growth tapping into new markets and new platforms. By learning to incorporate viral elements and reward loops directly into their products, game designers have unlocked the power of social networks and the psychology of habitual behavior.
This workshop covers the basics of viral mechanics and reward loops, and by the end, you will have learned practical hands-on tools and techniques
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