Jonah Berger: Why Things Catch On
James G. Campbell Jr. Assistant Professor of Marketing, Wharton School, University of Pennsylvania; Author, Contagious: Why Things Catch On
Why do e-mails get forwarded and videos go viral? What makes things popular? Wharton marketing professor Berger knows why. He will discuss six basic principles that he says drive everything from consumer products to YouTube videos to become contagious. Whether you are looking to make a big splash with a new product or get an important message out there, Berger… Show more
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595 Market St.
San Francisco, CA 94105