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Jonah Berger: Why Things Catch On
Phone (415) 597-6700
Price $20 standard, $8 members, $7 students (with valid ID)
Age Suitability None Specified

Jonah Berger: Why Things Catch On

Thursday, Mar 14, 2013 6:30p

James G. Campbell Jr. Assistant Professor of Marketing, Wharton School, University of Pennsylvania; Author, Contagious: Why Things Catch On

Why do e-mails get forwarded and videos go viral? What makes things popular? Wharton marketing professor Berger knows why. He will discuss six basic principles that he says drive everything from consumer products to YouTube videos to become contagious. Whether you are looking to make a big splash with a new product or get an important message out there, Berger
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Location & Nearby Info
Commonwealth Club of California
595 Market St.
San Francisco, CA 94105
(415) 597-6700
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