Creating the Marketing Plan
This course teaches you marketing plan basics, from completing a competitive assessment to creating a strategic communications platform. Learn what's required to move from planning to action, evolving your plan with changing conditions. Topics include: working through the planning process, identifying your "value proposition," using market research effectively, determining your competitive business profile, setting practical goals and objectives, cultivating strategies, and measuring results.
Created by stevesdsu
5250 Campanile Dr.
San Diego, CA 92182-1920
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$16 Spring/Summer Blue Whale Watching Cruise Special
at California Whale Watching-Newport LandingThu 7/10 10:00a