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Phone (619) 265-7378
Price $279 or $299 after Oct. 28
Age Suitability None Specified
Category Career Services

Creating the Marketing Plan

Wednesday, Dec 5, 2012 6:00p to 9:00p

This course teaches you marketing plan basics, from completing a competitive assessment to creating a strategic communications platform. Learn what's required to move from planning to action, evolving your plan with changing conditions. Topics include: working through the planning process, identifying your "value proposition," using market research effectively, determining your competitive business profile, setting practical goals and objectives, cultivating strategies, and measuring results.

Created by stevesdsu

Location & Nearby Info
SDSU Extended Studies/Gateway Centers
5250 Campanile Dr.
San Diego, CA 92182-1920
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