Phone
(619) 265-7378
Price
$279 or $299 after Oct. 28
Age Suitability
None Specified
Creating the Marketing Plan
Wednesday, Nov 28, 2012 6:00p
to
9:00p
SDSU Extended Studies/Gateway Centers
San Diego,
CA
This course teaches you marketing plan basics, from completing a competitive assessment to creating a strategic communications platform. Learn what's required to move from planning to action, evolving your plan with changing conditions. Topics include: working through the planning process, identifying your "value proposition," using market research effectively, determining your competitive business profile, setting practical goals and objectives, cultivating strategies, and measuring results.
Created by stevesdsu
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