AD:TECH San Francisco Conference 2008

Keynote speakers (frontline experiences & executive perspective), panel discussions (best practices & economic opportunities), hands-on workshops (immediate value)

As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.

Past keynote speakers for ad:tech have included Kevin Roberts, CEO of Saatchi & Saatchi; Jack Ma, CEO of Alibaba; Chris Anderson, Editor-in-Chief of Wired Magazine; Deborah Wahl-Meyer, VP Marketing at Lexus; Fernando Madeira, CEO of Terra Latin America; Shawn Gold, the former CMO of MySpace and Will Whitehorn, President of Virgin Galactic. Panel discussions cover topics from interactive television and social marketing, to the dynamics of the client-agency relationship and the future of marketing. Workshops deliver actionable instruction ranging from Website and search optimization to e-mail campaign and database management.

Exhibit Hall

Free to the public, ad:tech’s vendor exhibition hall offers attendees a highly efficient “one-stop” opportunity to reach out and touch every type of technology employed in digital marketing today, including; search marketing and optimization technology, metrics/analytics software, ad serving technology and networks, mobile marketing, research, affiliate programs, campaign management, data analytics, and much, much, more.

The Power of Place

While the reach of the web has removed the concept of “distance” with a keystroke, it’s never been more important to physically connect with friends, colleagues, business associates, trade journalists and the growing base of marketing experts that have come to represent ad:tech’s expanding network.

ad:tech is more than a conference. It is a powerful community where the on-site networking is a starting point for lasting relationships. Attendees return year after year to connect with existing vendors, colleagues and friends. It also provides its members and the general public with a growing library of resources and online networking and learning opportunities.