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7 Top Segment Marketing Strategies to Attracting New Customers and Increasing Profits

Tuesday, Jan 20, 2015 9:00a

The face of America is changing and with it is the way advertisers connect with customers. Populations for the first time with racial and ethnic minorities made up more than half the children born in the U.S. While this shift was expected, businesses and organizational leaders need to remain ahead of the curve when it comes to the multicultural market as it is increasingly becoming the new general market. Major pubic service retailers understand that 100 percent of the growth over the next 5 years… Show more

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