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Riverside, CA

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Phone (951) 827-1012
Price 495
Age Suitability None Specified
Category Other
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Market Research

Tuesday, Apr 9, 2013 6:30p to 9:30p
UCR Extension Riverside, CA

Marketing management requires objective information about the market served in order to make intelligent business decisions. This course examines marketing information sources, the market research process, and data collection and analysis, including consumer/customer surveys and test marketing. Both quantitative and qualitative research are examined with discussions and analysis about the value and the limitations of data and how to evaluate results and make recommendations for action.

Created by MoreInfo

Location & Nearby Info
UCR Extension
1200 University Ave.
Riverside, CA 92507
(951) 827-4105
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