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Riverside, CA

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Phone (951) 827-4105
Price $115
Age Suitability None Specified
Category New Age
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New Age Digital Viral Marketing Techniques

Friday, Mar 1, 2013 6:00p to 6:00p
UCR Extension Riverside, CA

What does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, and to millions, through the Internet.

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Location & Nearby Info
UCR Extension
1200 University Ave.
Riverside, CA 92507
(951) 827-4105
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