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Richmond, VA

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Principles for Marketing and Promoting

Monday, Apr 7 6:00p
University of Richmond Richmond, VA

Description BACK! Business marketing and promotion is a diverse subject that encompasses everything from the importance of choosing the company's name to the impact of government regulation. During this three hour seminar we will discuss: the profitability of selling "what people want" as opposed to "what people need"; the principle of "perceived value" and how it impacts marketing success; an entrepreneur's three step program to successful advertising; the principles for getting free media publicity… Show more

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Location & Nearby Info
University of Richmond
Westhampton Way
Richmond, VA 23232
(804) 289-8000
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