Crisis Communication - When Every Word Counts
The Summer of 2011:Â It was the year of tornados, hurricanes and earthquakes.Â Dominion Virginia Power was faced with one crisis after another.Â In the age of 24-hour news and social media, crisis communications is probably the single most important thing that companies and other organizations absolutely must get right when and if they get hit by the perfect storm. Â People in PR and marketing naturally tend to understand this.Â Make sure your executives do, too -- and that together you have the… Show more
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