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How marketing and fundraising can work in concert

Wednesday, May 22, 2013 9:00a
Casey Family Services Providence, RI

How marketing and fundraising can work in concert
Presented by Kristine Merz
While fundraising and marketing are inextricably linked, development professionals can sometimes use help to best use marketing concepts when making connections with individual donors. Using real-world examples and hands-on activities, this workshop will cover:
Three pillars of marketing and how they can enhance your fundraising efforts
Mission statement analysis and class feedback
Visual identity analysis and class feedback
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