Andrew Shotland

Andrew is the proprietor of the newly launched www.localseoguide.com, a search marketing blog that provides simple tips, trends, how-tos and strategies for small businesses and marketers in the local search industry. LocalSEOGuide.com will be the first SEO blog to offer readers detailed analysis of successful SEO tactics currently employed by IYPs, regional marketers and 'mom and pop' sites. Andrew also offers full-service search engine optimization, web site strategy, online advertising and local search consulting. Clients include large media and ecommerce companies such as The Los Angeles Times, Cox Communications, Ingenio and The World Floor Covering Association, and start ups such as Friendster.com, MOG.com, Yardbarker.com, ChaCha.com and even the local cabinet guy.

An Internet veteran with more than 15 years of experience, Andrew was a founding member of NBC’s Internet group and a former GM of NBC.com. While at NBC, Andrew created NBC-IN, the first national network of local TV station websites. Most recently, he was VP Business & Product Development at Insider Pages, a pioneering local-social search engine which was recently acquired by CitySearch. At Insider Pages, Andrew developed local SEO strategies and techniques that helped attract over 3 million monthly unique visitors and over 600,000 customer reviews of local businesses almost entirely via search engine referrals.