Jessica Bowman

Jessica Bowman is the Director of Search Engine Optimization for Business.com and an independent consultant who relishes in the human side of SEO, the art of getting people to do what you need to be done.

A leading in-house SEO, Jessica has managed search engine optimization in-house for up to seven divisions across North America and Europe, in five languages. Her diverse experience in project management, website usability and process analysis has given her unique insight into working with IT to get things accomplished - one of the biggest challenges for in-house search marketers.

An international speaker and champion for search marketers in-house, Jessica specializes in SEM strategies, brand protection and in-house SEO. Jessica has written for Search Engine Watch, Search Engine Journal and Search Engine Land, and blogs at SEMinhouse.com.

Prior to joining Business.com, Jessica pioneered SEO at Enterprise Rent-A-Car. Jessica holds a BA in International Economics & Management from Hiram College, graduated Magna Cum Laude with a BS in Information Systems Management from Washington University, volunteers to work with refugees, is excellent at playing the board game Connect Four and plans to move to Europe... one day.