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Kevin Lee is an acknowledged Search Engine Marketing expert. Kevin has translated his twelve years of SEM expertise into Didit's proprietary Maestro search campaign technology. In addition, Kevin trains his staff in the best practices in search campaign management. Combined, the Maestro technology and proven strategies give clients a dramatic advantage in the paid search marketplace. Kevin's column for ClickZ, "Paid Search Strategies" is read by thousands weekly. Kevin is a founding board member of SEMPO and served as its first elected Chairman, he serves on the Search Engine Marketing Council for the DMA, and the IAB Search Committee. Kevin is regularly quoted by the news media including the Wall St. Journal, Business Week, New York Times, CNET, USA Today and San Jose Mercury News. Dozens of industry conferences invite Kevin to speak and share his knowledge and expertise, and Kevin has lectured at NYU, Columbia, Fordham and Pace Universities.
Kevin's expertise is also valued by industry analysts and the investment community where he has been invited to brief clients of firms including JP Morgan, RBC, Piper Jaffray, Bear Sterns, Cowen and others. Kevin earned an MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter born during the 2006 NY Search Engine Strategies Conference.
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