Bob London

Bob London is president and founder of London, Ink, a marketing and communications consulting firm that helps organizations define and prioritize their products and services based on what the market wants--or doesn't want--to buy. As the DC area's leading Virtual VP of Marketing, Bob works with established and early-stage companies to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan.
Bob has managed marketing initiatives with annual budgets ranging from the $150 million network tv launch of MCI Friends & Family (back when network tv really meant something) to $75 (seriously!). Bob's work and writing has been profiled or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today and Marketing News, the AMA's flagship magazine. While building London, Ink, Bob has also become known as a serious networker who continually leverages face to face and online networking channels to generate targeted awareness of his business--an approach he has dubbed, "Cloud Marketing."