Lorna Li is the founder of Green Marketing 2.0, aimed at inspiring and helping activists, nonprofit professionals, social entrepreneurs, students – really anyone – understand the basics of how to use web-based tools to raise awareness around important issues, connect with each other and create community around causes. Lorna specializes in Web 2.0 marketing, paid search marketing, and search engine optimization (SEO); that is, using the social web to create community, generate buzz, and maximize web presence around ideas, products and services.
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