Lauren Coberly

Director of Worldwide Marketing for Kodak Direct, Eastman Kodak’s online consumer business. In this role, Lauren is responsible for developing and executing the online marketing strategy and activities in the Americas and EAMER regions. This includes management of the company’s current SEM/SEO efforts and defining the next generation of thinking around these and other online practices.

Before Kodak, Lauren managed Market Development and Public Relations for Hewlett-Packard’s consumer direct business. With HP, Lauren strategically built out and grew marketing and online sales through key partner programs and managed the P&L for this significant piece of the business. Lauren was with HP for 8 years, during which time she also played a pivotal role in integrating key ecommerce marketing programs during the HP/Compaq merger.