Social Media Is Reinventing PR - An Evening with Deirdre Breakenridge

This evening we are honored to host Deirdre Breakenridge who will speak to us on Social Media Is Reinventing PR.  This is a revolutionary period for the public relations industry. With more media outlets moving their business models online and with the growth of social media (blogs, social networks, microcommunities, podcasts and video sharing sites etc.) the options of where to go with your business story can be truly overwhelming. Welcome to the age of PR 2.0. The challenge facing public relations… Show more professionals and companies alike is how to combine the best of both the old and new worlds of public relations in today’s social media landscape, reaching a new set of influencers to complement existing voices.  Social media is reinventing PR. Focused on two-way conversations with new influencers, trendsetters, media, and customers directly, professionals are able to bring the "public" back into public relations, for an entirely new level of results. It’s the socialization of media and the humanization of communication that transform the way communications professionals need to think, plan and prioritize, as they:
Build the relationships that matter, and reach a new generation of influencers
Leverage social media platforms ranging from Twitter and Facebook to Pinterest and Tumblr.
Immerse themselves in the communities that are shaping the future – becoming a digital sociologist or cultural anthropologist.
Learn how new, intelligent, and socially rooted PR will transform an organization into a proactive communication powerhouse, with a highly involved public.
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications . A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank.  Breakenridge is the author of five Financial Times books. Her most recent book, “ Social Media and Public Relations: Eight New Practices for the PR Professional,â€* was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,â€* “PR 2.0, New Media, New Tools, New Audiences,â€* “The New PR Toolkitâ€* and “Cyberbranding: Brand Building in the Digital Economy.â€*  Breakenridge is an adjunct professor at NYU, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She was the keynote speaker at The Social Conference 2012 in Amsterdam, the PRSA Southwest District Conference in Tulsa Oklahoma, and the Canadian Public Relations Society Annual Conference in Victoria, BC. In 2011, she delivered the keynote address for the Maine Public Relations Counsel (MPRC), and presented the keynote at Visa Championships / USA Gymnastics Conference. Breakenridge has also presented at BlogWorld, Social Media Congress, the Public Relations Institute of Australia (PRIA), and the Marketing Executives Networking Group (MENG).  Breakenridge is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Breakenridge among the 25 Women that Rock Social Media and Traackr recognized Breakenridge among the top 10 PR 2.0 Influencer in 2012.  Breakenridge blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.  Conference Room B.
Agenda:  6:00 – 7:00 Open Networking  7:00 - 7:15 Introductions  7:15 - 8:00 Topic Disucssion  8:00 - 9:00 Feedback, any thoughts? any ideas? More Networking...  See you all thursday .... bring a friend and don't be late

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