MAR 20: Achieving Intimacy AND Reach Through Social Media
“Intimacy is the capacity to be rather weird with someone - and finding that that's ok with them.” ― Alain de Botton
The days of advertising-as-interruption are over, and the fallout from the war between consumer and brand has left the post-advertising landscape to resemble the Stone Age - in a good way.
We used to gather around a campfire to tell stories. We bond over these stories and create shared experiences and memories together. According to Sheryl Sandberg, Coo of Facebook, "Shared experience… Show more
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