Thinking about setting up your own business? Interested in creating a brand from scratch?
If you ever wondered how to open a bottle of wine without a corkscrew then it is just possible you may be one of the nearly 8 million people who have enjoyed Stephen Cronk's short video on the topic.
Having escaped a London career in telecoms to move his young family to Provence in pursuit of his wine-making dream, Stephen faced innumerable challenges.
He had to not only make outstanding wine but to capture… Show more the market's attention on a shoestring budget. Recognising the potential of social media, he built his Mirabeau brand around the power of the web . The tongue-in-cheek corkscrew video was just one of the many he made about wine and his family's experience of moving to France, but it was the first to go viral.
Now entering its 5th vintage and selling in 20 different markets around the world, Mirabeau is rated amongst the top 10 Provence Rosé wines.
Come and hear Stephen's remarkable story of how, in a little over four years, he has taken on the big wine estates in his region with a fraction of their budgets using their innovative marketing strategy .
About the Speaker
Having ‘discovered’ wine during his gap year, Stephen joined the wine trade straight after university. Eight years later he left the business to go into telecoms, but his continued love of wine, combined with the idea he could become a quality producer himself, ultimately led Stephen to re-enter the world of wine. In 2009 the family sold their London home and moved to Provence to pursue his passion. The fruits of which have resulted in Mirabeau establishing itself as a highly acclaimed Provence Rosé producer.
What you'll learn:
How to create innovative marketing strategies on a shoestring using social media;
An idea of what it is like to quit a career to do something more meaningful with your life;
Some of the realities of 'living the dream' ;
Some of the challenges of competing with very established players ;
Understanding your differentiators .
This event is part of the Tub Talks™ series from our partners Bathtub 2 Boardroom, who help early-stage start-ups with affordable desk space, business support, mentors and a fantastic community of like-minded entrepreneurs.
The talk is held in the same building as one of their co-working spaces so you will also have the opportunity to have a tour and find out how they can help you!
The Escape School team are proud to work in partnership with:
Crowdcube - the world's leading investment crowdfunding platform. They provide revolutionary new ways for startup, early stage and growth businesses to raise capital: www.crowdcube.com
Bathtub 2 Boardroom - the incubator that helps first-time entrepreneurs turn business ideas into reality. Bathtub is a charity that puts empty commercial space to good use: www.bathtub2boardroom.com
Visit The Escape School online at www.school.escapethecity.org
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