Analyzing Analytics, with Google!

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Want to know who's following your comany's online presence? Or do you just want more followers?
Google Analytics is a free tool that will enhance your marketing strategy in many ways! Join NIM and Jay Murphy as we will teach you how to add and use Google Analytics. Jay will cover all the basics as well as how to interpret the results and how to make solid business decisions from the data. Come explore advanced topics like how to setup features such as Dashboards, integrating with Google AdWords,… Show more Goals, and Segments. Google Analytics is free, and it gives you great insights into your website traffic and marketing effectiveness.
Bring your questions about:
How to attract more traffic
What Google has to offer
SEO
Analytics
Anaylyzing Analytics
Learn how to navigate Google's powerful, flexible and easy-to-use features that let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Meet Jay Murphy:
Jay works with large and mid-sized organizations to successfully convert business imperatives to effective online marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. Jay is the founder of Trionia, Inc., and has worked with GE, Raytheon and Janus Mutual Funds. Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including financial services, energy and higher education. Jay holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level course work at MIT in Aerospace Engineering.
Don't forget about our venue change:
Meet Newport Interactive Marketers at La Salvation Cafe on Broadway!
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See you there!
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Newport Interactive Marketers
Web marketing specialists w elcome traditional marketers, small businesses, and beyond for quality education and great networking ... right here in Newport!
What we’re not: hard sells or boring.
If you’re interested in getting to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives – or just to pick up a few tips, join us!
Newport Interactive Markters is sponsored by Designated Editor.

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