The New Rules of the Road: Marketing Data Governance in the Era of “Big Data” Presenting the results of a DMA/Winterberry Group
Lots of people talk about “Big Data.” Some have even made the leap to discussing “Big Insight” or “Big Opportunities.” But so far, few have provided concrete guidance for how businesses should collect, manage and safeguard their valuable customer information in a way that actually improves bottom-line results. With the findings of a recently-completed white paper, Winterberry Group’s Jonathan Margulies and the DMA’s Gina Scala will present a new look at the practice of marketing data governance—explaining… Show more
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