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Introduction to Content Strategy: Plan, Create, Deliver and Govern

Monday, Dec 17, 2012 6:00p
General Assembly West New York, NY

Introduction to Content Strategy Laurie Petersen Monday, December 17, from 6:00 - 9:00 pm Learn how to plan your content strategy, get stakeholder buy-in and organize ongoing projects. We’ll work in small groups to analyze content samples and discuss as a class. Students will also examine content format and tone of voice via live web exploration. By the end of the class, students will  understand how to undertake a qualitative content audit, calculate ROI of content and sell in a content strategy… Show more

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