2(X)IST Pop-up Shop to benefit Hurricane Relief

Get and give back this Holiday season with 2(X)IST! The leading lifestyle brand has launched a pop-up shop in Times Square to heighten awareness for and aid Hurricane Sandy relief efforts through the holiday season. The shop features select menswear picks from the holiday collection including briefs, henley's and long johns, with all profits going to the American Red Cross in Greater New York. Shoppers also get a sneak peak at the brands debut watch collection, due for release in spring 2013.