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Healthcare Marketing - BCBS

Thursday, Mar 6 11:00a

Carla Raynor, Vice President of Strategic Marketing
Blue Cross Blue Shield of Tennessee
Healthcare marketing has never been as topical and controversial as it is today. Blue Cross Blue Shield of Tennessee has made a conscious effort to offer a broad assortment of products that fit the Tennessee market. Through consumer research and product mix design, they have provided the most insurance products available. Through their efforts, they have captured an overwhelming majority of the Tennessee market.
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