Content Marketing I – Workshop
Content Marketing is all the rage and if well done, it's also effective. But you've probably been on the receiving end of poor content marketing; far from being effective it's annoying, irrelevant and frustrating.
There is no shortage of advice telling you that the goal of content marketing is to get the right content to the right person at the right time. That's a commendable goal, but it still isn't enough information to help you avoid the easy to overlook trap of irrelevant, annoying… Show more
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