Smarter Marketing for Non-Marketers: Overview
There are a lot of businesses and organizations that don't have a person or a staff that specializes in marketing. So tasks that might normally be the job of a marketer–social media, blogging, experimenting with AdWords, creating website content–end up falling to someone else. Anyone else.
In a startup it's often a developer or founder. In a small business it's often the owner or manager. For independent consultants and solo-preneurs, well, then there's only one person it could be.
At… Show more
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