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Age Suitability None Specified
Category Talks & Lectures
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Customer Experience Fundamentals / Les fondements de l’expérience client - Christopher Palin - BDC

Thursday, Dec 4 6:00p

CX mapping and the 5W’s: A conversation with Christopher Palin of the Business Development Bank of Canada (BDC)
Forrester Research claims we have entered the Age of Customer, where unyielding competition, low barriers to entry, and disappearing sources of competitive advantage impede the path to profitability. Chief Customer Officers are being appointed at companies as diverse as Allstate, Dunkin’ Brands, Oracle and USAA. But what exactly is the reason behind this strategic focus on customer experience
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Location & Nearby Info
Musée des beaux-arts de Montréal
1379 Rue Sherbrooke Ouest
Montreal, QC H3G 1K3
(514) 285-2000
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