Customer Experience Fundamentals / Les fondements de l’expérience client - Christopher Palin - BDC
Thursday, Dec 4 6:00p
Musée des beaux-arts de Montréal
Montreal,
QC
CX mapping and the 5W’s: A conversation with Christopher Palin of the Business Development Bank of Canada (BDC)
Forrester Research claims we have entered the Age of Customer, where unyielding competition, low barriers to entry, and disappearing sources of competitive advantage impede the path to profitability. Chief Customer Officers are being appointed at companies as diverse as Allstate, Dunkin’ Brands, Oracle and USAA. But what exactly is the reason behind this strategic focus on customer experience… Show more
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