Non-investors? Why do I need to pitch them?
Early on in your startup, most of the important people who will support you, are not (always) investors. Your real friends, dear family, fearless advisors, brave partners and sure-we'll-give-you-a-chance customers.
This is your startup crowd. They are an extension of your team and while they may not invest money, they will invest other important resources such as time, enthusiasm and knowledge.
The problem is, we tend to think about these people informally,… Show more
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