Red Bull Music Academy Culture Clash

Red Bull Music Academy Culture ClashÂ
SMOG vs Dim Mak vs Jeffree's vs Friends of FRIENDS
Four Collectives Reppin' the La Music Scene
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RED Bull Music Academy Culture Clash Returns To Los Angeles On December 5
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Four Collectives Reppin’ the L.A. Music Scene
Four Sounds – Four Rounds – One Winner
SMOG | Dim Mak | Friends of Friends | Jeffree’s
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Los Angeles, Ca- November 15, 2012- Red Bull Music Academy Culture Clash will… Show more return to Los
Angeles on December 5, 2012 and will feature four internationally known and well-respected
L.A.-based music collectives: Dim Mak and Smog, both of whom competed in 2010, as well as,
Friends of Friends and Jeffree’s, who are new additions to the competition. The four collectives,
each representing a different sound from the L.A. music scene, will battle to be named winner
by the crowd.
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True to a traditional Jamaican sound clash, each collective will bring in their own sound system
and set-up shop on one of four individual stages at Exchange La. The evening will kickoff a
round called “Introducing the Crew,â€* which will allow each stage to warm-up their sound, and
the crowd, with a 10-minute set. The next round, titled “I Can Do What You Can Do Betterâ€*
provides a competitive twist in which each collective will stray from their norm and play an
interpretation of another collective’s signature sound. The third round, “Let Us Entertain
You,â€* will allow each collective to bring surprise special guests on stage. The final round,
called “Leave It All On The Table,â€* also known as “the banger round,â€* is when each collective
pulls out their biggest and baddest tunes in an attempt to win over the crowd, once and for all.
By show of applause, cheers, hoots and hollers, which will be measured by a decibel meter, the
crowd will vote for their favorite collective after each round.
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With the four collectives performing under one roof, the Red Bull Music Academy Culture Clash
promises to deliver not only a night you’ll never forget but also the very best in cross-genre
exploration. The event is open to music fans who are 21+ and tickets are available for $15.
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A full recording of the night will be streamed on Red Bull Music Academy Radio approximately
one week after the event on Rbma Radio: www.rbmaradio.com .
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About the Collectives
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SMOG : Widely known for bringing dubstep to Los Angeles, Smog works closely with artists
such as Emu, Kemst, DLX, Datsik, Breakage and Plastician and is lead by 12th Planet.
www.smogla.com
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Dim Mak: A label started in 1996 by international DJ Steve Aoki, Dim Mak is well known for
working with indie and electronic dance artists such as Bloc Party, MSTRKFT, The Bloody
Beetroots, Felix Cartal, Atari Teenage Riot, Etienne de Crecy, Fischerspooner, Mustard Pimp
and more. www.dimmak.com
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Friends of Friends: Creating releases that are inspiring and engaging for both artists and fans
alike, FoF is a rising LA-based label, started in 2009, with a variety of sounds from the likes of
Daedelus, Ernest Gonzales, Shlomo and Rbma alumni Salva. www.fofmusic.net
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Jeffree’s: Showcasing innovative sounds from some of the world’s best up-and-coming
producers, Jeffree’s—an offshoot of Diplo’s Mad Decent label—releases a new single for free
every other Thursday on their website. www.thejeffrees.com
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About Red Bull Music Academy
The Red Bull Music Academy is a world-traveling symposium of music and knowledge: a
platform for those who make a difference in today's cultural landscape, from music to digital art.
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Two groups of 30 selected music makers from around the world—producers, vocalists, DJs,
instrumentalists and all-round musical mavericks—come together in a different city each year.
For two weeks, participants will hear lectures by musical luminaries, work together in custom-
built studios, and perform in the city’s best clubs and music halls. The next edition of the
Academy—which will mark its 15 years anniversary—is set to take place in New York City from
April 28 - May 31, 2013.
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In addition to its yearly flagship event, the Red Bull Music Academy curates and hosts
hundreds of signature concerts, workshops, unique club nights, jam sessions, pop-up studios,
and exclusive broadcasts around the globe. For in-depth interviews, live recordings and
more exclusive content with today’s essential music makers and yesterday’s pioneers, visit
www.redbullmusicacademy.com and tune in to www.rbmaradio.com .
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