An indispensable guide to emerging and future trends in print magazines
Contrary to popular rumour, print isn't dying out – but the industry is changing fast to keep up with increased online competition. Publishers are taking proactive steps to connect with new audiences and explore new revenue sources. The long-term effects of these changes on the market are yet to be felt, but this event provides an unmissable opportunity for magazine professionals to get a peek at the future from a panel of industry… Show more experts led by Steven Watson, founder of innovative subscription service Stack.
Speakers including Ian Birch, editorial development director at Hearst UK, and Tom Taylor who founded the Newspaper Club, will explore the ways in which every part of the industry is being redesigned, from editorial to advertising. It also addresses emerging publishing trends, from the renaissance in independent niche titles prizing quality over star power, to focused distribution targeting specific audiences rather than pursuing the mass market. The seminar also features insight into the commercial evolution of advertising and sponsorship models, and ways in which print and online publishing can work together for maximum benefit.
This course is for you if...
You're a freelance journalist or staff writer who wants a better understanding of the changes the industry is currently undergoing
You're the publisher of a magazine, or are considering launching your own title
You work in distribution or advertising in the publishing industry and want a realistic picture of how the market is likely to develop
Course description
This one-day seminar explores the most likely near-future scenarios for all aspects of the magazine publishing industry, from editorial and design to new models of distribution and revenue generation. Topics covered on the day include:
What the big publishers are doing to attract readers, and how freelancers can play their part
How a small independent publisher can turn a magazine into a sustainable business
Primacy of print – how publishers can maximise the impact of print, and how other media can work alongside it
Publishing for the new web – what opportunities are emerging for online publishers
Print plus digital – how are print and digital working together to reach readers in new ways?
Selling to brands – the best ways to sell advertising and sponsorship across print and digital
Distribution – how publishers can reach the right readers in print and digital
Tutor profile
Steven Watson is the founder of Stack, the subscription service that delivers a different independent magazine every month. Steven co-founded Printout, the bimonthly magazine event held at The Book Club in Shoreditch, and has spoken about magazines at institutions including the ICA, the V&A and the Southbank Centre.
Jeff Campagna is the creative director and founder of Compass Cultura, an independent, ad-free sub-compact publication that celebrates in-depth, dynamic travel journalism. As a freelance journalist and world traveller himself, Jeff applies his experience and passion to what he believes is the future of monetised digital publishing.
Ian Birch is the editorial development director at Hearst UK. His key responsibility is to maintain the premium quality and relevance of all the Hearst brands and encourage innovation across all platforms, including Good Housekeeping, Cosmo, Red, Esquire, Digital Spy, Harper's Bazaar, Elle, Elle Decoration, Country Living and House Beautiful.
Tom Taylor is a founder and the CTO of Newspaper Club, a business that helps people make and print their own newspapers. Before that, he was a partner in the Really Interesting Group, and a freelancer building prototypes and advising on technology strategy for clients such as the UK Government Digital Service, the National Maritime Museum and the BBC.
Rob Orchard is the co-founder and editorial director of the Slow Journalism Company, the publisher of Delayed Gratification magazine, which revisits the events of the preceding quarter and makes a virtue of being "Last to Breaking News". He spends his days writing and editing long form features for the publication, which he describes as offering an "antidote to PR-driven stories, knee-jerk reactions and churnalism". Prior to starting the Slow Journalism Company, Rob launched and ran magazines for Virgin Atlantic, created the Middle East's biggest travel magazine and worked as the editor of Time Out Dubai, Time Out Croatia and Time Out Paris.
William Rowe is the founder and CEO of Protein, a platform that keeps people up-to-date on the latest global trends, behaviours and thinking.
Full course and returns information on the Masterclasses website
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