The Ultimate Sales & Marketing
Influencers Workshop
Forget selling, today it's all about influencing!
"Marketing and sales should be seamlessly integrated so you can influence a prospect in such a way, that they are going to contact You rather than your competitor. Once they contact you, your sales process will influence them to buy from you rather than anyone else selling the same service."
Supporting this type of thinking, Lawrence and Ben whole-heartedly believe no one can run an effective marketing… Show more campaign without understanding the back-end sell. Likewise, you cannot get to grips with selling to your target audience without getting the marketing mix perfected. The two areas are hugely linked... so why do so many organisations get these things wrong, with sales & marketing teams too often at war?
Lawrence and Ben will help you bridge the divide, permanently, and help you and your team become professional 'influencers' .
Suggesting a sales and marketing mix including advertising, networking, social media, referrals, the 'word of mouth' effect and much more, Lawrence and Ben can ensure you have a complete professional tool-kit to take away from the session, to get you more Paying customers!
We'll be covering the following Eight crucial areas:
GREAT Sales Intros & 'Getting Found' With Marketing
Prospecting for Sales & Market Segment Profiling
POWERFUL Presentations & 'The Brand of You'
SALES via Solutions & Helping Customers Self-Select
INBOUND Marketing & The Sales Corridor
CONTENT Marketing & Compelling Offers
CLOSING The Sale & Calls To Action
FOLLOW-Up & Create Connections
Authored and delivered by two highly trained and experienced specialists in their respective fields, this workshop will gear you up for major growth in the coming months and year ahead.
Lawrence Laidlow is the Sales expert - www.lawrencelaidlow.com
Ben Timberley is the Marketing expert - www.egalitycommunities.com
We look forward to seeing you all at the workshop!
With Thanks, Lawrence & Ben.
FAQ's
Ticket Price: £495 (Cancellations must be received with at least two full calendar days notice before the event.)
Lunch Options: The ticket price of £495 includes a sumptuous lunch from the kitchens of our generous host venue the The London Capital Club. Lunch will be served at 1pm. The menu options for the day are as follows:
Non-Vegetarian Option:
Starter: Marinated Salmon Ceviche (Served on a bed of sea vegetables, and garnished with herbs mayonnaise and homemade croutons.)
Main: Grilled Bavette (Served with homemade, hand-cut chips, herb butter and salad.)
(Mostly) Vegetarian Option:
Soup Of The Day (Served with crusty bread.)
Wild Mushroom Fregola Pasta (Served with a slow-cooked hen's egg, fresh cauliflower and carrots.)
Available throughout the day:
Morning and Afternoon tea and biscuits.
Mineral Water available throughout the session.
Parking: No on-site parking is available.
Getting to the Venue: The London Capital Club is within a short walking distance of the London Underground stations: Bank, Cannon Street and Monument.
Arrival: Please arrive at the venue for around 9.30am, with the session due to start at 10am.
Finish: The event formally finishes at 4pm, with networking and a Q&A session (for delegates) happening at the venue afterwards.
Contact: If you need to contact the organisers for any reason, we can be reached on the following numbers:
Lawrence - 07725 841617
Ben - 07739 469782
Internet Connection: There is complimentary Wi-Fi available within the venue for guests to use.
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